Creator earnings
How much does Tarte Cosmetics make?
About $25,470 to $81,090 for one sponsored post on Instagram, Facebook, TikTok, and YouTube, or $1,324,440 to $4,216,680 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @tartecosmetics | 9.8M followers | $15,690 – $47,080 |
| Facebook @tartecosmetics | 1.9M followers | $4,100 – $13,670 |
| TikTok @tartecosmetics | 1.7M followers | $3,300 – $13,200 |
| YouTube @tartecosmetics | 238K subscribers | $2,380 – $7,140 |
| All accounts | $25,470 – $81,090 |
Show the math
- Instagram 1,000,000 × √9.8 ÷ 1,000 × $5.00–$15 = $15,690 – $47,080
- Facebook 1,000,000 × √1.9 ÷ 1,000 × $3.00–$10 = $4,100 – $13,670
- TikTok 1,000,000 × √1.7 ÷ 1,000 × $2.50–$10 = $3,300 – $13,200
- YouTube 238,000 ÷ 1,000 × $10–$30 = $2,380 – $7,140
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.