Creator earnings
How much does Target make?
About $31,480 to $103,820 for one sponsored post on Facebook, Instagram, and TikTok, or $1,636,960 to $5,398,640 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @target | 22.1M followers | $14,090 – $46,960 |
| Instagram @target | 6.4M followers | $12,690 – $38,060 |
| TikTok @target | 3.5M followers | $4,700 – $18,800 |
| All accounts | $31,480 – $103,820 |
Show the math
- Facebook 1,000,000 × √22.1 ÷ 1,000 × $3.00–$10 = $14,090 – $46,960
- Instagram 1,000,000 × √6.4 ÷ 1,000 × $5.00–$15 = $12,690 – $38,060
- TikTok 1,000,000 × √3.5 ÷ 1,000 × $2.50–$10 = $4,700 – $18,800
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.