Creator earnings
How much does Brand make?
About $13,580 to $45,900 for one sponsored post on Facebook, TikTok, and Instagram, or $706,000 to $2,386,800 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @Tabasco | 3.7M followers | $5,790 – $19,300 |
| Facebook @TabascoUS | 3.7M followers | $5,790 – $19,300 |
| TikTok @tabascobrand | 521.3K followers | $1,300 – $5,210 |
| Instagram @tabasco | 139.4K followers | $697 – $2,090 |
| All accounts | $13,580 – $45,900 |
Show the math
- Facebook 1,000,000 × √3.7 ÷ 1,000 × $3.00–$10 = $5,790 – $19,300
- Facebook 1,000,000 × √3.7 ÷ 1,000 × $3.00–$10 = $5,790 – $19,300
- TikTok 521,280 ÷ 1,000 × $2.50–$10 = $1,300 – $5,210
- Instagram 139,439 ÷ 1,000 × $5.00–$15 = $697 – $2,090
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.