Creator earnings
How much does Supreme make?
About $23,500 to $72,030 for one sponsored post on Instagram, Facebook, YouTube, and X, or $1,222,160 to $3,745,350 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @supremenewyork | 12.7M followers | $17,800 – $53,400 |
| Facebook @supreme | 2.3M followers | $4,580 – $15,260 |
| YouTube @supreme | 91.1K subscribers | $911 – $2,730 |
| X @Supreme_NYC | 106K followers | $212 – $636 |
| All accounts | $23,500 – $72,030 |
Show the math
- Instagram 1,000,000 × √12.7 ÷ 1,000 × $5.00–$15 = $17,800 – $53,400
- Facebook 1,000,000 × √2.3 ÷ 1,000 × $3.00–$10 = $4,580 – $15,260
- YouTube 91,100 ÷ 1,000 × $10–$30 = $911 – $2,730
- X 106,000 ÷ 1,000 × $2.00–$6.00 = $212 – $636
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.