Creator earnings
How much does Summer Fridays make?
About $8,400 to $27,400 for one sponsored post on Instagram, TikTok, and Facebook, or $436,740 to $1,424,750 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @summerfridays | 1.5M followers | $6,130 – $18,380 |
| TikTok @summerfridays | 869.1K followers | $2,170 – $8,690 |
| Facebook @summerfridaysbeauty | 32.9K followers | $99 – $329 |
| All accounts | $8,400 – $27,400 |
Show the math
- Instagram 1,000,000 × √1.5 ÷ 1,000 × $5.00–$15 = $6,130 – $18,380
- TikTok 869,116 ÷ 1,000 × $2.50–$10 = $2,170 – $8,690
- Facebook 32,948 ÷ 1,000 × $3.00–$10 = $99 – $329
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.