Creator earnings
How much does Stokke make?
About $6,030 to $18,140 for one sponsored post on Instagram and TikTok, or $313,720 to $943,440 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @stokkebaby | 1.4M followers | $5,980 – $17,930 |
| TikTok @stokkebaby | 21.3K followers | $53 – $213 |
| All accounts | $6,030 – $18,140 |
Show the math
- Instagram 1,000,000 × √1.4 ÷ 1,000 × $5.00–$15 = $5,980 – $17,930
- TikTok 21,257 ÷ 1,000 × $2.50–$10 = $53 – $213
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.