Creator earnings
How much does State Farm make?
About $5,110 to $16,900 for one sponsored post on Facebook, Instagram, and TikTok, or $265,930 to $878,800 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @statefarm | 2M followers | $4,250 – $14,150 |
| Instagram @statefarm | 141.4K followers | $707 – $2,120 |
| TikTok @statefarm | 63K followers | $157 – $630 |
| All accounts | $5,110 – $16,900 |
Show the math
- Facebook 1,000,000 × √2 ÷ 1,000 × $3.00–$10 = $4,250 – $14,150
- Instagram 141,391 ÷ 1,000 × $5.00–$15 = $707 – $2,120
- TikTok 62,951 ÷ 1,000 × $2.50–$10 = $157 – $630
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.