Creator earnings
How much does Sol de Janeiro make?
About $15,090 to $50,360 for one sponsored post on Instagram, TikTok, and Facebook, or $784,680 to $2,618,720 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @soldejaneiro | 3.3M followers | $9,090 – $27,280 |
| TikTok @soldejaneiro | 3.5M followers | $4,650 – $18,590 |
| Facebook @soldejaneiro | 448.7K followers | $1,350 – $4,490 |
| All accounts | $15,090 – $50,360 |
Show the math
- Instagram 1,000,000 × √3.3 ÷ 1,000 × $5.00–$15 = $9,090 – $27,280
- TikTok 1,000,000 × √3.5 ÷ 1,000 × $2.50–$10 = $4,650 – $18,590
- Facebook 448,660 ÷ 1,000 × $3.00–$10 = $1,350 – $4,490
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.