Creator earnings
How much does SKIMS make?
About $20,320 to $65,960 for one sponsored post on Instagram, TikTok, Facebook, and YouTube, or $1,056,850 to $3,429,920 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @skims | 7.3M followers | $13,550 – $40,660 |
| TikTok @skims | 3.1M followers | $4,380 – $17,530 |
| Facebook @skimsbody | 595.8K followers | $1,790 – $5,960 |
| YouTube @skims | 60.4K subscribers | $604 – $1,810 |
| All accounts | $20,320 – $65,960 |
Show the math
- Instagram 1,000,000 × √7.3 ÷ 1,000 × $5.00–$15 = $13,550 – $40,660
- TikTok 1,000,000 × √3.1 ÷ 1,000 × $2.50–$10 = $4,380 – $17,530
- Facebook 595,770 ÷ 1,000 × $3.00–$10 = $1,790 – $5,960
- YouTube 60,400 ÷ 1,000 × $10–$30 = $604 – $1,810
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.