Creator earnings
How much does SHISEIDO make?
About $6,680 to $20,410 for one sponsored post on Instagram and TikTok, or $347,520 to $1,061,320 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @shiseido | 1.6M followers | $6,310 – $18,920 |
| TikTok @shiseido | 149.3K followers | $373 – $1,490 |
| All accounts | $6,680 – $20,410 |
Show the math
- Instagram 1,000,000 × √1.6 ÷ 1,000 × $5.00–$15 = $6,310 – $18,920
- TikTok 149,341 ÷ 1,000 × $2.50–$10 = $373 – $1,490
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.