Creator earnings
How much does SHEIN.COM make?
About $40,970 to $131,440 for one sponsored post on Instagram and TikTok, or $2,130,440 to $6,834,880 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @sheinofficial | 42.1M followers | $32,460 – $97,380 |
| TikTok @shein_official | 11.6M followers | $8,510 – $34,060 |
| All accounts | $40,970 – $131,440 |
Show the math
- Instagram 1,000,000 × √42.1 ÷ 1,000 × $5.00–$15 = $32,460 – $97,380
- TikTok 1,000,000 × √11.6 ÷ 1,000 × $2.50–$10 = $8,510 – $34,060
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.