Creator earnings
How much does Shake Shack make?
About $6,690 to $21,160 for one sponsored post on Instagram, Facebook, and TikTok, or $347,930 to $1,100,320 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @shakeshack | 931.6K followers | $4,660 – $13,970 |
| Facebook @shakeshack | 474.8K followers | $1,420 – $4,750 |
| TikTok @shakeshack | 244.4K followers | $611 – $2,440 |
| All accounts | $6,690 – $21,160 |
Show the math
- Instagram 931,581 ÷ 1,000 × $5.00–$15 = $4,660 – $13,970
- Facebook 474,760 ÷ 1,000 × $3.00–$10 = $1,420 – $4,750
- TikTok 244,379 ÷ 1,000 × $2.50–$10 = $611 – $2,440
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.