Creator earnings
How much does Sézane make?
About $12,570 to $37,970 for one sponsored post on Instagram and TikTok, or $653,640 to $1,974,440 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @sezane | 6.1M followers | $12,320 – $36,970 |
| TikTok @sezane | 100K followers | $250 – $1,000 |
| All accounts | $12,570 – $37,970 |
Show the math
- Instagram 1,000,000 × √6.1 ÷ 1,000 × $5.00–$15 = $12,320 – $36,970
- TikTok 100,000 ÷ 1,000 × $2.50–$10 = $250 – $1,000
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.