Creator earnings
How much does Sephora make?
About $27,840 to $87,510 for one sponsored post on Instagram and TikTok, or $1,447,680 to $4,550,520 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @sephora | 22.8M followers | $23,850 – $71,560 |
| TikTok @sephora | 2.5M followers | $3,990 – $15,950 |
| All accounts | $27,840 – $87,510 |
Show the math
- Instagram 1,000,000 × √22.8 ÷ 1,000 × $5.00–$15 = $23,850 – $71,560
- TikTok 1,000,000 × √2.5 ÷ 1,000 × $2.50–$10 = $3,990 – $15,950
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.