Creator earnings
How much does Scrub Daddy make?
About $8,850 to $31,830 for one sponsored post on TikTok and Instagram, or $460,200 to $1,655,160 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @scrubdaddy | 4.4M followers | $5,260 – $21,060 |
| Instagram @scrubdaddy | 718.2K followers | $3,590 – $10,770 |
| All accounts | $8,850 – $31,830 |
Show the math
- TikTok 1,000,000 × √4.4 ÷ 1,000 × $2.50–$10 = $5,260 – $21,060
- Instagram 718,218 ÷ 1,000 × $5.00–$15 = $3,590 – $10,770
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.