Creator earnings
How much does Salt & Straw Ice Cream make?
About $2,760 to $8,440 for one sponsored post on Instagram, TikTok, and YouTube, or $143,270 to $438,810 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @saltandstraw | 513.6K followers | $2,570 – $7,700 |
| TikTok @saltandstraw | 73.2K followers | $183 – $732 |
| YouTube @saltandstraw | 222 subscribers | $2.22 – $6.66 |
| All accounts | $2,760 – $8,440 |
Show the math
- Instagram 513,607 ÷ 1,000 × $5.00–$15 = $2,570 – $7,700
- TikTok 73,198 ÷ 1,000 × $2.50–$10 = $183 – $732
- YouTube 222 ÷ 1,000 × $10–$30 = $2.22 – $6.66
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.