Creator earnings
How much does Salomon make?
About $11,120 to $35,570 for one sponsored post on Instagram, Facebook, and TikTok, or $578,190 to $1,849,640 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @salomon | 1.6M followers | $6,370 – $19,100 |
| Facebook @Salomon | 1.6M followers | $3,780 – $12,590 |
| TikTok @salomon | 387.6K followers | $969 – $3,880 |
| All accounts | $11,120 – $35,570 |
Show the math
- Instagram 1,000,000 × √1.6 ÷ 1,000 × $5.00–$15 = $6,370 – $19,100
- Facebook 1,000,000 × √1.6 ÷ 1,000 × $3.00–$10 = $3,780 – $12,590
- TikTok 387,557 ÷ 1,000 × $2.50–$10 = $969 – $3,880
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.