Creator earnings
How much does Ruggable make?
About $9,190 to $28,750 for one sponsored post on Instagram, Facebook, and TikTok, or $477,880 to $1,495,000 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @ruggable | 1.7M followers | $6,520 – $19,570 |
| Facebook @ruggable | 746.5K followers | $2,240 – $7,460 |
| TikTok @ruggable | 171.9K followers | $430 – $1,720 |
| All accounts | $9,190 – $28,750 |
Show the math
- Instagram 1,000,000 × √1.7 ÷ 1,000 × $5.00–$15 = $6,520 – $19,570
- Facebook 746,491 ÷ 1,000 × $3.00–$10 = $2,240 – $7,460
- TikTok 171,898 ÷ 1,000 × $2.50–$10 = $430 – $1,720
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.