Creator earnings
How much does Paris make?
About $5,400 to $16,290 for one sponsored post on Instagram and TikTok, or $281,040 to $846,980 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @rouje | 1.1M followers | $5,330 – $15,990 |
| TikTok @rouje | 29.8K followers | $75 – $298 |
| All accounts | $5,400 – $16,290 |
Show the math
- Instagram 1,000,000 × √1.1 ÷ 1,000 × $5.00–$15 = $5,330 – $15,990
- TikTok 29,828 ÷ 1,000 × $2.50–$10 = $75 – $298
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.