Creator earnings
How much does ROLEX make?
About $29,740 to $92,070 for one sponsored post on Instagram and Facebook, or $1,546,480 to $4,787,640 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @rolex | 17.9M followers | $21,160 – $63,480 |
| Facebook @rolex | 8.2M followers | $8,580 – $28,590 |
| All accounts | $29,740 – $92,070 |
Show the math
- Instagram 1,000,000 × √17.9 ÷ 1,000 × $5.00–$15 = $21,160 – $63,480
- Facebook 1,000,000 × √8.2 ÷ 1,000 × $3.00–$10 = $8,580 – $28,590
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.