Creator earnings
How much does Ritual make?
About $2,670 to $8,440 for one sponsored post on Instagram and TikTok, or $138,790 to $438,880 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @ritual | 450.7K followers | $2,250 – $6,760 |
| TikTok @ritual | 167.6K followers | $419 – $1,680 |
| All accounts | $2,670 – $8,440 |
Show the math
- Instagram 450,725 ÷ 1,000 × $5.00–$15 = $2,250 – $6,760
- TikTok 167,639 ÷ 1,000 × $2.50–$10 = $419 – $1,680
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.