Creator earnings
How much does skin make?
About $15,990 to $52,020 for one sponsored post on Instagram, TikTok, and Facebook, or $831,530 to $2,705,040 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @rhode | 5.5M followers | $11,690 – $35,070 |
| TikTok @rhode | 2.5M followers | $3,940 – $15,750 |
| Facebook @rhode | 120.4K followers | $361 – $1,200 |
| All accounts | $15,990 – $52,020 |
Show the math
- Instagram 1,000,000 × √5.5 ÷ 1,000 × $5.00–$15 = $11,690 – $35,070
- TikTok 1,000,000 × √2.5 ÷ 1,000 × $2.50–$10 = $3,940 – $15,750
- Facebook 120,392 ÷ 1,000 × $3.00–$10 = $361 – $1,200
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.