Creator earnings
How much does REFY make?
About $6,570 to $20,740 for one sponsored post on Instagram, TikTok, and YouTube, or $341,690 to $1,078,480 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @refybeauty | 1.1M followers | $5,200 – $15,610 |
| TikTok @refybeauty | 405.2K followers | $1,010 – $4,050 |
| YouTube @refybeauty. | 36.1K subscribers | $361 – $1,080 |
| All accounts | $6,570 – $20,740 |
Show the math
- Instagram 1,000,000 × √1.1 ÷ 1,000 × $5.00–$15 = $5,200 – $15,610
- TikTok 405,237 ÷ 1,000 × $2.50–$10 = $1,010 – $4,050
- YouTube 36,100 ÷ 1,000 × $10–$30 = $361 – $1,080
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.