Creator earnings
How much does Reese’s make?
About $3,400 to $11,010 for one sponsored post on Instagram and TikTok, or $176,900 to $572,520 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @reeses | 522.4K followers | $2,610 – $7,840 |
| TikTok @reeses | 316.7K followers | $792 – $3,170 |
| All accounts | $3,400 – $11,010 |
Show the math
- Instagram 522,432 ÷ 1,000 × $5.00–$15 = $2,610 – $7,840
- TikTok 316,708 ÷ 1,000 × $2.50–$10 = $792 – $3,170
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.