Creator earnings
How much does Reebok make?
About $20,830 to $66,340 for one sponsored post on Facebook, Instagram, and TikTok, or $1,083,210 to $3,449,680 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @Reebok | 10.8M followers | $9,850 – $32,850 |
| Instagram @reebok | 4.4M followers | $10,440 – $31,330 |
| TikTok @reebok | 216.4K followers | $541 – $2,160 |
| All accounts | $20,830 – $66,340 |
Show the math
- Facebook 1,000,000 × √10.8 ÷ 1,000 × $3.00–$10 = $9,850 – $32,850
- Instagram 1,000,000 × √4.4 ÷ 1,000 × $5.00–$15 = $10,440 – $31,330
- TikTok 216,448 ÷ 1,000 × $2.50–$10 = $541 – $2,160
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.