Creator earnings
How much does Red Bull make?
About $41,420 to $136,390 for one sponsored post on Instagram and TikTok, or $2,153,840 to $7,092,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @redbull | 34.3M followers | $29,300 – $87,890 |
| TikTok @redbull | 23.5M followers | $12,120 – $48,500 |
| All accounts | $41,420 – $136,390 |
Show the math
- Instagram 1,000,000 × √34.3 ÷ 1,000 × $5.00–$15 = $29,300 – $87,890
- TikTok 1,000,000 × √23.5 ÷ 1,000 × $2.50–$10 = $12,120 – $48,500
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.