Creator earnings
How much does RΛZΞR make?
About $28,540 to $94,190 for one sponsored post on Instagram, Facebook, and TikTok, or $1,484,080 to $4,897,880 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @razer | 7.3M followers | $13,520 – $40,570 |
| Facebook @razer | 10.5M followers | $9,710 – $32,380 |
| TikTok @razer | 4.5M followers | $5,310 – $21,240 |
| All accounts | $28,540 – $94,190 |
Show the math
- Instagram 1,000,000 × √7.3 ÷ 1,000 × $5.00–$15 = $13,520 – $40,570
- Facebook 1,000,000 × √10.5 ÷ 1,000 × $3.00–$10 = $9,710 – $32,380
- TikTok 1,000,000 × √4.5 ÷ 1,000 × $2.50–$10 = $5,310 – $21,240
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.