Creator earnings
How much does Rare Beauty by Selena Gomez make?
About $42,810 to $156,510 for one sponsored post on TikTok and Instagram, or $2,226,120 to $8,138,520 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @rarebeauty | 126M followers | $28,060 – $112,250 |
| Instagram @rarebeauty | 8.7M followers | $14,750 – $44,260 |
| All accounts | $42,810 – $156,510 |
Show the math
- TikTok 1,000,000 × √126 ÷ 1,000 × $2.50–$10 = $28,060 – $112,250
- Instagram 1,000,000 × √8.7 ÷ 1,000 × $5.00–$15 = $14,750 – $44,260
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.