Creator earnings
How much does Raising Cane's make?
About $10,970 to $37,050 for one sponsored post on Instagram and TikTok, or $570,440 to $1,926,600 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @raisingcanes | 1.9M followers | $6,840 – $20,520 |
| TikTok @raisingcanes | 2.7M followers | $4,130 – $16,530 |
| All accounts | $10,970 – $37,050 |
Show the math
- Instagram 1,000,000 × √1.9 ÷ 1,000 × $5.00–$15 = $6,840 – $20,520
- TikTok 1,000,000 × √2.7 ÷ 1,000 × $2.50–$10 = $4,130 – $16,530
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.