Creator earnings
How much does Purple make?
About $1,520 to $5,050 for one sponsored post on Instagram and TikTok, or $79,250 to $262,600 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @purple | 211K followers | $1,050 – $3,160 |
| TikTok @purple | 189.5K followers | $474 – $1,890 |
| All accounts | $1,520 – $5,050 |
Show the math
- Instagram 210,975 ÷ 1,000 × $5.00–$15 = $1,050 – $3,160
- TikTok 189,483 ÷ 1,000 × $2.50–$10 = $474 – $1,890
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.