Creator earnings
How much does PUMA make?
About $41,400 to $135,260 for one sponsored post on Instagram, Facebook, TikTok, and X, or $2,152,800 to $7,033,520 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @puma | 12.9M followers | $17,990 – $53,970 |
| Facebook @PUMA | 23.2M followers | $14,460 – $48,190 |
| TikTok @puma | 6.2M followers | $6,240 – $24,960 |
| X @PUMA | 1.8M followers | $2,710 – $8,140 |
| All accounts | $41,400 – $135,260 |
Show the math
- Instagram 1,000,000 × √12.9 ÷ 1,000 × $5.00–$15 = $17,990 – $53,970
- Facebook 1,000,000 × √23.2 ÷ 1,000 × $3.00–$10 = $14,460 – $48,190
- TikTok 1,000,000 × √6.2 ÷ 1,000 × $2.50–$10 = $6,240 – $24,960
- X 1,000,000 × √1.8 ÷ 1,000 × $2.00–$6.00 = $2,710 – $8,140
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.