Creator earnings
How much does Prada make?
About $41,650 to $131,860 for one sponsored post on Instagram, Facebook, and TikTok, or $2,165,800 to $6,856,720 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @prada | 33.6M followers | $28,980 – $86,950 |
| Facebook @Prada | 8.3M followers | $8,630 – $28,760 |
| TikTok @prada | 2.6M followers | $4,040 – $16,150 |
| All accounts | $41,650 – $131,860 |
Show the math
- Instagram 1,000,000 × √33.6 ÷ 1,000 × $5.00–$15 = $28,980 – $86,950
- Facebook 1,000,000 × √8.3 ÷ 1,000 × $3.00–$10 = $8,630 – $28,760
- TikTok 1,000,000 × √2.6 ÷ 1,000 × $2.50–$10 = $4,040 – $16,150
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.