Creator earnings
How much does Porsche make?
About $45,220 to $144,920 for one sponsored post on Instagram, Facebook, and TikTok, or $2,351,440 to $7,535,840 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @porsche | 33.7M followers | $29,050 – $87,140 |
| Facebook @porsche | 12M followers | $10,390 – $34,640 |
| TikTok @porsche | 5.4M followers | $5,780 – $23,140 |
| All accounts | $45,220 – $144,920 |
Show the math
- Instagram 1,000,000 × √33.7 ÷ 1,000 × $5.00–$15 = $29,050 – $87,140
- Facebook 1,000,000 × √12 ÷ 1,000 × $3.00–$10 = $10,390 – $34,640
- TikTok 1,000,000 × √5.4 ÷ 1,000 × $2.50–$10 = $5,780 – $23,140
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.