Creator earnings
How much does Pop-Tarts make?
About $2,760 to $9,120 for one sponsored post on Instagram and TikTok, or $143,260 to $474,240 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @poptartsus | 380K followers | $1,900 – $5,700 |
| TikTok @poptarts | 341.9K followers | $855 – $3,420 |
| All accounts | $2,760 – $9,120 |
Show the math
- Instagram 380,045 ÷ 1,000 × $5.00–$15 = $1,900 – $5,700
- TikTok 341,862 ÷ 1,000 × $2.50–$10 = $855 – $3,420
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.