Creator earnings
How much does Poplook make?
About $4,760 to $14,950 for one sponsored post on Instagram, Facebook, and TikTok, or $247,620 to $777,400 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @poplook | 687.3K followers | $3,440 – $10,310 |
| Facebook @POPLOOK | 327.1K followers | $981 – $3,270 |
| TikTok @poplookshop | 136.5K followers | $341 – $1,370 |
| All accounts | $4,760 – $14,950 |
Show the math
- Instagram 687,289 ÷ 1,000 × $5.00–$15 = $3,440 – $10,310
- Facebook 327,127 ÷ 1,000 × $3.00–$10 = $981 – $3,270
- TikTok 136,500 ÷ 1,000 × $2.50–$10 = $341 – $1,370
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.