Creator earnings
How much does Popeyes make?
About $4,910 to $16,680 for one sponsored post on Instagram and TikTok, or $255,320 to $867,360 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @popeyes | 594.2K followers | $2,970 – $8,910 |
| TikTok @popeyes | 777.1K followers | $1,940 – $7,770 |
| All accounts | $4,910 – $16,680 |
Show the math
- Instagram 594,197 ÷ 1,000 × $5.00–$15 = $2,970 – $8,910
- TikTok 777,075 ÷ 1,000 × $2.50–$10 = $1,940 – $7,770
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.