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P&

Creator earnings

How much does Pip & Nut make?

About $950 to $2,890 for one sponsored post on Instagram, Facebook, and TikTok, or $49,390 to $150,450 a year at one sponsored post a week.

Per account

AccountAudiencePer sponsored post
173.8K followers$869 – $2,610
20K followers$60 – $200
8.3K followers$21 – $83
All accounts$950 – $2,890
Show the math
  • Instagram 173,834 ÷ 1,000 × $5.00–$15 = $869 – $2,610
  • Facebook 19,998 ÷ 1,000 × $3.00–$10 = $60 – $200
  • TikTok 8,320 ÷ 1,000 × $2.50–$10 = $21 – $83

The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.