Creator earnings
How much does Pepsi make?
About $14,910 to $51,910 for one sponsored post on Instagram and TikTok, or $775,320 to $2,699,320 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @pepsi | 2.4M followers | $7,730 – $23,180 |
| TikTok @pepsi | 3.3M followers | $4,560 – $18,240 |
| TikTok @pepsiglobal | 1.1M followers | $2,620 – $10,490 |
| All accounts | $14,910 – $51,910 |
Show the math
- Instagram 1,000,000 × √2.4 ÷ 1,000 × $5.00–$15 = $7,730 – $23,180
- TikTok 1,000,000 × √3.3 ÷ 1,000 × $2.50–$10 = $4,560 – $18,240
- TikTok 1,000,000 × √1.1 ÷ 1,000 × $2.50–$10 = $2,620 – $10,490
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.