Creator earnings
How much does Patagonia make?
About $16,610 to $51,850 for one sponsored post on Instagram, Facebook, and TikTok, or $863,620 to $2,696,200 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @patagonia | 5.5M followers | $11,750 – $35,240 |
| Facebook @PATAGONIA | 2M followers | $4,230 – $14,100 |
| TikTok @patagonia | 251.3K followers | $628 – $2,510 |
| All accounts | $16,610 – $51,850 |
Show the math
- Instagram 1,000,000 × √5.5 ÷ 1,000 × $5.00–$15 = $11,750 – $35,240
- Facebook 1,000,000 × √2 ÷ 1,000 × $3.00–$10 = $4,230 – $14,100
- TikTok 251,294 ÷ 1,000 × $2.50–$10 = $628 – $2,510
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.