Creator earnings
How much does PARFOIS make?
About $11,250 to $35,260 for one sponsored post on Instagram, Facebook, TikTok, and YouTube, or $584,970 to $1,833,260 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @parfois | 1.9M followers | $6,960 – $20,880 |
| Facebook @parfois | 1.9M followers | $4,090 – $13,620 |
| TikTok @parfoisofficial | 62.4K followers | $156 – $624 |
| YouTube @parfois | 4.4K subscribers | $44 – $131 |
| All accounts | $11,250 – $35,260 |
Show the math
- Instagram 1,000,000 × √1.9 ÷ 1,000 × $5.00–$15 = $6,960 – $20,880
- Facebook 1,000,000 × √1.9 ÷ 1,000 × $3.00–$10 = $4,090 – $13,620
- TikTok 62,411 ÷ 1,000 × $2.50–$10 = $156 – $624
- YouTube 4,350 ÷ 1,000 × $10–$30 = $44 – $131
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.