Creator earnings
How much does Owlet make?
About $2,640 to $8,170 for one sponsored post on Instagram and TikTok, or $137,380 to $424,790 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @owletcare | 482.7K followers | $2,410 – $7,240 |
| TikTok @owletbabycare | 92.9K followers | $232 – $929 |
| All accounts | $2,640 – $8,170 |
Show the math
- Instagram 482,668 ÷ 1,000 × $5.00–$15 = $2,410 – $7,240
- TikTok 92,879 ÷ 1,000 × $2.50–$10 = $232 – $929
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.