Creator earnings
How much does Our Place make?
About $5,960 to $18,770 for one sponsored post on Instagram and TikTok, or $309,710 to $976,040 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @ourplace | 1M followers | $5,040 – $15,110 |
| TikTok @ourplace | 366.3K followers | $916 – $3,660 |
| All accounts | $5,960 – $18,770 |
Show the math
- Instagram 1,000,000 × √1 ÷ 1,000 × $5.00–$15 = $5,040 – $15,110
- TikTok 366,315 ÷ 1,000 × $2.50–$10 = $916 – $3,660
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.