Creator earnings
How much does ŌURA make?
About $6,110 to $18,720 for one sponsored post on Instagram, TikTok, and YouTube, or $317,560 to $973,340 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @ouraring | 1.2M followers | $5,460 – $16,370 |
| TikTok @ouraring | 160.6K followers | $401 – $1,610 |
| YouTube @oura_ring | 24.6K subscribers | $246 – $738 |
| All accounts | $6,110 – $18,720 |
Show the math
- Instagram 1,000,000 × √1.2 ÷ 1,000 × $5.00–$15 = $5,460 – $16,370
- TikTok 160,561 ÷ 1,000 × $2.50–$10 = $401 – $1,610
- YouTube 24,600 ÷ 1,000 × $10–$30 = $246 – $738
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.