Creator earnings
How much does OREO make?
About $14,130 to $46,670 for one sponsored post on Instagram and TikTok, or $734,760 to $2,426,840 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @oreo | 3.9M followers | $9,830 – $29,480 |
| TikTok @oreo | 3M followers | $4,300 – $17,190 |
| All accounts | $14,130 – $46,670 |
Show the math
- Instagram 1,000,000 × √3.9 ÷ 1,000 × $5.00–$15 = $9,830 – $29,480
- TikTok 1,000,000 × √3 ÷ 1,000 × $2.50–$10 = $4,300 – $17,190
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.