Creator earnings
How much does Onitsuka Tiger make?
About $8,840 to $27,990 for one sponsored post on Instagram, Facebook, and TikTok, or $459,420 to $1,455,530 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @onitsukatigerofficial | 966.4K followers | $4,830 – $14,500 |
| Facebook @onitsukatiger | 1.6M followers | $3,810 – $12,710 |
| TikTok @onitsukatigerofficial | 78.1K followers | $195 – $781 |
| All accounts | $8,840 – $27,990 |
Show the math
- Instagram 966,397 ÷ 1,000 × $5.00–$15 = $4,830 – $14,500
- Facebook 1,000,000 × √1.6 ÷ 1,000 × $3.00–$10 = $3,810 – $12,710
- TikTok 78,071 ÷ 1,000 × $2.50–$10 = $195 – $781
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.