Creator earnings
How much does On make?
About $12,030 to $37,930 for one sponsored post on Instagram and TikTok, or $625,560 to $1,972,360 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @on | 4.2M followers | $10,190 – $30,570 |
| TikTok @on | 735.5K followers | $1,840 – $7,360 |
| All accounts | $12,030 – $37,930 |
Show the math
- Instagram 1,000,000 × √4.2 ÷ 1,000 × $5.00–$15 = $10,190 – $30,570
- TikTok 735,505 ÷ 1,000 × $2.50–$10 = $1,840 – $7,360
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.