Creator earnings
How much does OLAPLEX make?
About $9,140 to $28,630 for one sponsored post on Instagram and TikTok, or $475,280 to $1,488,760 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @olaplex | 2.5M followers | $7,940 – $23,830 |
| TikTok @olaplex | 480.5K followers | $1,200 – $4,800 |
| All accounts | $9,140 – $28,630 |
Show the math
- Instagram 1,000,000 × √2.5 ÷ 1,000 × $5.00–$15 = $7,940 – $23,830
- TikTok 480,497 ÷ 1,000 × $2.50–$10 = $1,200 – $4,800
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.