Creator earnings
How much does Off-White make?
About $15,600 to $47,290 for one sponsored post on Instagram and TikTok, or $811,410 to $2,459,080 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @off____white | 9.2M followers | $15,140 – $45,430 |
| TikTok @off____white | 185.7K followers | $464 – $1,860 |
| All accounts | $15,600 – $47,290 |
Show the math
- Instagram 1,000,000 × √9.2 ÷ 1,000 × $5.00–$15 = $15,140 – $45,430
- TikTok 185,699 ÷ 1,000 × $2.50–$10 = $464 – $1,860
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.