Creator earnings
How much does O Boticário make?
About $40,790 to $129,690 for one sponsored post on Instagram, YouTube, and TikTok, or $2,121,080 to $6,743,880 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @oboticario | 13.5M followers | $18,400 – $55,210 |
| YouTube @boticario | 2.3M subscribers | $15,070 – $45,200 |
| TikTok @oBoticario | 8.6M followers | $7,320 – $29,280 |
| All accounts | $40,790 – $129,690 |
Show the math
- Instagram 1,000,000 × √13.5 ÷ 1,000 × $5.00–$15 = $18,400 – $55,210
- YouTube 1,000,000 × √2.3 ÷ 1,000 × $10–$30 = $15,070 – $45,200
- TikTok 1,000,000 × √8.6 ÷ 1,000 × $2.50–$10 = $7,320 – $29,280
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.