Creator earnings
How much does Oatly make?
About $5,030 to $17,440 for one sponsored post on TikTok, Instagram, and Facebook, or $261,560 to $906,880 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @oatly | 850.4K followers | $2,130 – $8,500 |
| Instagram @oatly | 442.4K followers | $2,210 – $6,640 |
| Facebook @oatly | 230.1K followers | $690 – $2,300 |
| All accounts | $5,030 – $17,440 |
Show the math
- TikTok 850,439 ÷ 1,000 × $2.50–$10 = $2,130 – $8,500
- Instagram 442,375 ÷ 1,000 × $5.00–$15 = $2,210 – $6,640
- Facebook 230,109 ÷ 1,000 × $3.00–$10 = $690 – $2,300
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.